Modeling and Prediction of Online Product Review Helpfulness: A Survey

Gerardo Ocampo Diaz, Vincent Ng

As the amount of free-form user-generated reviews in e-commerce websites continues to increase, there is an increasing need for automatic mechanisms that sift through the vast amounts of user reviews and identify quality content. Review helpfulness modeling is a task which studies the mechanisms that affect review helpfulness and attempts to accurately predict it. This paper provides an overview of the most relevant work in helpfulness prediction and understanding in the past decade, discusses the insights gained from said work, and provides guidelines for future research.